Students are taught there are parts to an essay. There is the introduction, the three main paragraphs and then the conclusion. Blog posts also have parts to increase the readability rates and to help readers find the post. Certain things in a blog post can help search engines find it to make a post popular or even go viral. One important part of a blog post is the conclusion. Why write a conclusion to a blog post? This is the last chance to get the reader to stay to see more of what is available on a blog or for them to learn about a product. It’s the last hurrah on the topic. Writers want to leave their readers hungry for more; more information, more articles from them, and more ways to help them with everyday problems. Readers are often looking for more, too.
When writing a conclusion keep the goal of the post in mind.
Consider the goal of the post. Why was it written? Write few sentences or highlight the main points in the post. This is a good starting point toward writing a great conclusion.
There are several ways to conclude a blog post.
Fifteen Ways to Leave Readers Hungry for More
- List your key takeaways. What are the key points in the post that the reader is to remember? Highlighting the key points throughout the post, then writing them at the end in the conclusion reminds the reader of the important points.
- A Call to Action. Tell the reader what they can do with the information given in the post. The call to action for this post might be: “In a blog post consider writing a great conclusion using one or more of these ideas.”
- Ask the reader to share the post. Something a simple as “If you learned something from this post, would you please share it with someone else?”
- Give immediate actions that can solve the problem. What is one or more actions the reader can take today to solve the problem brought up in this post? What are steps to be taken now?
- Write a tagline for the reader to remember. Taglines tend to stay in a reader’s mind if it is kept simple and memorable. McDonalds “I’m Loving It” is a key tagline to their commercial. If the business has a tagline for the product being sold, consider using it in the end of the article. If you make up one, keep it short and sweet. “End your blog post with a bang not a whimper.”
- Tell the opposing viewpoint. If there is an opposing viewpoint bring it up. Make the reader aware that it was considered, but that it is not a major point. “Why not just stop writing and call an end to the post?” might be an opposing viewpoint to this article.
- Place links to more content or more information. Put a link to more information on the topic or to another blog post on your blog that addresses a similar issue. Help your reader to find more information on the subject.
- Ask a question. Ask the reader if they agree or disagree with the post. Did they have another way to do it? Ask a “what would happen” question. “What would our world be like if everyone planted a tree next week?” “What would happen if we chose to pay it forward every week?” “How do you end a blog post?”
- A cliffhanger ending that leads the reader to another blog post or to a sneak peek at what is coming next to your product or blog. “Go see https://katherineesoto-author.com for more interesting articles on writing.
- Offer the product or next offer in the funnel. Always use a blog post to sell or upsell a product. “To learn how to write better get one of the writing bundles off Ultimate Bundles.”
- Write a summary. Try not to rewrite the post. A summary of the main points reminds the reader of what they have read. “Say what you are writing about, explain it, then remind the reader about what was said.”
- Start a discussion. Ask a question that will start a discussion in the comments below about the post topic. Be careful in your wording. Readers can have volatile opinions on subjects. Only do this if a discussion of the topic will be worthwhile for the readers.
- End on an inspirational note with a quote or idea. End with a quote that has something to do with the topic. “Great blog posts take time and effort to write.” (K. Soto 2020)
- Include more than one of these ideas in the conclusion. Some of these ideas go well together and can be used in the conclusion of a blog post. Combining them will make for a stronger conclusion.
- Sometimes there is no conclusion at all. This is for when everything has been said and there is nothing to add to make the blog post better.
After careful consideration of goals and choosing how the blog post should end, write the conclusion. Write down several ideas or thoughts. Keep in mind this is the last chance to reach the reader or sell a product.
Notes to write a conclusion for this article.
Call to Action: In your next post of a blog article consider using one or more of the ideas from Fifteen Ways to Leave Readers Hungry for More.
Cliffhanger or a link: “Go see https://katherineesoto-author.com for more interesting articles on writing.
Offer product or upsell: “To learn how to write better, consider getting one of the writing bundles on Ultimate Bundles.”
Tagline: “End your blog post with a bang not a whimper.”
Writing a conclusion to a blog post is putting the last stamp on it. It is the stamp of belief in the written ideas. It should make the reader hungry for more. When writing the next blog post consider using one or more of the ideas from the list of Fifteen Ways to Leave Readers Hungry for More. Also go to https://katherineesoto-author.com for more interesting articles on writing. To learn how to write better, consider getting one of the writing bundles from Ultimate Bundles. “Great blog posts take time and effort to write” (K. Soto 2020). Remember to end a blog post with a bang not a whimper.